I encourage fellow professionals on this platform to share their experiences and opinions on the matter. Let us discuss alternative ways to create a personal connection with customers, such as through social media engagement and unique brand voice. Ultimately, the goal is to provide insights and strategies for businesses looking to establish a strong brand identity.
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Consulting
Consulting is described as the practice of providing a third party with expertise on a subject in exchange for a fee. Advisory or implementation services may be provided as part of the service. Taking an independent and unbiased stance on an issue is critical to the consultant's role. In theory, a consultant can work in any industry.
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Having a face attached to one's brand can be of great advantage to the organization because it sets the brand on a more appealing investment opportunity,and it helps customers to identify your brand.
Another important factor is loyalty and trust.The moment your potential clients notice that your brand is reliable,it becomes easier for you to launch a product into the market.Looking at a brand like Glo;they have different faces attached to the brand and that has boosted the sales of their products over the years.